Seated Massage became a certified B Corporation in 2015.
Being a certified B Corp meant using our business as a force for good. Getting certified was a no-brainer for us for many years as we’ve acted this way since inception. And we’re incredibly proud to exclaim we were the first (and only) massage company in the world to become a certified B Corp! And whilst we’re happy to be thought of by many as the best Corporate Massage company in the world, we strived (and still do) to be the best for the world.
What’s a B Corp?
B Corps are for-profit and non-profit businesses of all shapes and sizes – from 1 or 2 people right through to larger corporations – all of whom have undertaken a rigorous standards assessment created by the non-profit B Lab based in the U.S.
B Corps are the leaders of a global movement of people using business as a force for good, often putting this ahead of profit making. Yes, shock horror, many influential business leaders DO think and act this way.
They must be able to prove and display their positive social and environmental impact, governance, accountability and transparency. In short, B Corporations are not only striving to be the best in the world, but also the best for the world.
We became a B Corp and maintained that certification for many years because we wanted to stand for something – and not be just another massage company lost in the mire of averageness.
We provided current and prospective clients with a clear reason to engage with a supplier who is stepping up and doing more than just their job and offering a clear distinction between corporate massage providers in the marketplace.
Becoming a certified B Corp provided recognition and legitimises the good we do. And it presented a platform for us to consider, measure, formalise and integrate more profound social and environmental impact for the greater good within our industry, our community and beyond. We became part of a far-reaching community of like-minded businesses who have the common good foremost in mind when going about their day to day business.
And as a valued client or practitioner partner of Seated Massage, you can rest assured you are collaborating with a supplier whose positive impact on the world goes beyond the walls of your workplace, regardless of the fact we no longer seek B Corp certification. It is in our DNA now.
By engaging with us, you’re not only showing your people how much you care about their mental and physical wellbeing, but you’re also providing meaningful work to good people – your visiting practitioners. It’s a virtuous circle of support.
Why being first matters
As trailblazers and thought leaders, we have been first to market in numerous ways over the years. We were the first in Australia to provide a truly national corporate massage service for instance.
It is imperative to us that we are providing a service of value as much as a service steeped in values for our clients. And we think this is where being first truly matters: When we are continually developing methods of providing our much-loved service that are always purpose and mission-driven. All focussed on making a positive difference to those we come into contact with daily.
We became a B Corp as much for our clients, their people, our practitioner base and our industry as a whole, as we did for ourselves. We wanted to prove to our industry that it can be done.
See our 2015 assessment results here
See our 2017 recertification results here
See our 2021 recertification results here
As of November 2025, we decided to let our B Corp certification lapse for various reasons not least of which is the cost of re-certification. This equates to thousands of dollars that can otherwise be used to increase practitioner rates and used to send practitioners to provide massage to the underserved. Watch this space!
Pic credit: Bayley Broome-Peake