Mental Health Apps. Are (m)any of them effective?
An article from the ABC in Australia about the proliferation and effectiveness of a variety of mental health mindfulness Apps – over 700 in all, reported just 23 of them were able to meet the criteria set by researchers to be reviewed. 23 out of 700 apps. Wow!
With the majority of the Apps claiming mental health benefits such as increasing happiness and helping achieve greater life balance, the scientific viewpoint after research was conducted was one of “electronic snake oil”.
So why are there 700+ Apps? Is it because tech and particularly our phones have become the first place we turn to when we feel disconnected (paradoxically), stressed or unhappy?
Looking inward vs reaching out
I mention the App research to highlight the differences between ‘looking inward’ and ‘reaching outward’ and because what we do, why we do it and how it’s applied isn’t part of the tech world.
It couldn’t be further removed. And we’re really happy about that. Well, before you accuse us of being ‘so last century’, allow me to explain.
So much that is tech-based is literally disconnecting us from the world (people) around us
Regardless of whether we purport it to be social or work-related.
It is insular and isolating behaviour that does very little if anything to help us engage with our immediate surroundings.
It hinders relationships (reaching out) and is a safe place to hide from the world. Sure, sometimes this is ok and needed however it has become all too prevalent for too many.
Not better or worse, just a different way
What we do and why we do it isn’t better or worse than opening an App. It’s just very different because it is about embracing and highlighting human connection.
We do touch. For people. Like you. At work.
Ethical high-quality touch delivered as short massage, helping you feel pretty damn amazing. They’ll leave you feeling so much better about yourself and your world than you did before, resulting in an enhancement of prosocial behaviours.
Massage is so much about improving relationships!
There’s an irrefutable and innocent energy exchange that takes place between two people, beneficial for giver and receiver that leads us both to feel valued and worthy and more part of the whole.
And then there is the undeniable pleasure that is experienced when Oxytocin is released in our brains as a result of being engaged this way.
None of this can be replicated by a phone App
An App has to be built on the ‘one size fits all’ model. Massage is malleable because you are in control: More or less, harder or softer, “ah yes, that’s the spot. Wonderful!” Try telling that to an App.
So consider us the warm handshake, the genuine smile, the touch on the arm and the metaphorical loving embrace we all need and deserve.
We are the positive real-life connection between you and your people and your people to each other
Connecting with the world, with others around us, is vital for our mental health, our physicality, our personal growth and the healthy growth of any businesses. And there isn’t or ever will be, an App for that.
Bonus! Look Up – the very best ‘disconnect to reconnect’ video ever made with a mere 56+ million views. The second best 5 minutes you’ll spend today. Our pleasure!